The Emotion and Experience of Analog Is Creating a New Generation of Film Photographers [Video]

The analog photography resurgence is in full swing, impacting camera makers and photo retailers in various ways. Beyond brand-new film cameras launching, demand for older, used film cameras is also growing.

Japanese publication FNN reports that customers, especially young ones, are falling in love with film photography — many of them for the first time. Japanese photographers cite the “emotional” impact of the look of film as a significant factor.

The retro, nostalgic look, which companies frequently try to replicate with digital cameras and smartphones, is leading retailers to expand their used film camera offerings.

Kitamura Camera, a significant chain of camera stores across Japan, has even renovated the sales areas of some of its retail locations in response to increased film camera demand. A store in Fukuoka City tripled the size of its used camera section to deal with new customers wanting to buy analog camera bodies. The used camera section …