Building your digital marketing maturity framework
After discovering where your business sits on the digital maturity scale, the next step is turning these insights into actions. Three pillars need to be implemented as part of a digital maturity framework which are:
Business objectives
Audience analysis
Customer journey.
All three pillars can enhance the collection, analysis, and insights found in data, which, in turn, future-proof digital strategies and empower businesses to make smarter decisions on their road toward digital maturity. Taking an organisation ranked ‘Nascent’ as an example, the first essential step toward digital maturity is building a data-driven strategy for collecting identifiable information.
This makes it possible to stitch critical parts of the customer journey together, allowing the business to move closer to its audience. Going directly to the audience at the point of interaction is vital when filling in the gaps from lost third-party data and transforming it into usable data, which can improve digital maturity.
Whether it’s using …