The Dealership Service Drive of the Future [Video]

The state of vehicle ownership is evolving as rapidly as the technology inside modern vehicles. With advances in vehicle durability and sophistication, combined with rising new car MSRPs and high interest rates, people are holding onto their cars longer than ever before. In fact, the average car on the road is a record-breaking 12.5 years old, contributing to a greater need for vehicle service. At the same time, recalls have increased by 20% in recent years, reminding dealerships everywhere that focusing on the service drive is a critical strategy for sustained profitability. It’s also the engine that drives customer retention, loyalty, and repurchase – but only if the service experience meets customers’ expectations. 

Where do dealerships fall short of customer expectations?

Sitting on enough first-party data to get personal but mass marketing anywayDealerships have an incredible wealth of first-party customer data —from personal details and preferences to vehicle-specific information—yet many still rely on generic, mass-marketing tactics. An …