The cyclonic buyer journey – going from funnel to flywheel [Video]

Marketing doesn’t work like it used to. And that’s because people don’t buy like they used to.

In 2019 buyers want experiences – and they’ll buy from the companies that provide remarkable ones throughout the marketing, sales, and customer service cycle. 

For businesses today, it’s no longer enough to generate a lead, sell them a product and hope that they continue to use that product for the foreseeable future. In 2019, businesses need to be both proactive and reactive – and this means engaging with customers before, during and after the sale. 

But what does that mean?

As buyer behaviour has changed, businesses need to replace the old funnel-based model with some other model or understanding of how people buy. 

Realising the funnel is dead, the guys at Square2 have put together what they call the ‘cyclonic B2B buyer journey’.

It sounds fancy, but it just expands upon the existing B2B buyer journey to ensure it’s …