The core idea of successful B2B ecommerce [Video]

Host Greg Kihlström talks with Carlos Manalo from The Office of Experience, and Tom Flierl and Will Goodman from Znode about what the core ideals of B2B ecommerce on the latest episode of The Agile Brand with Greg Kihlström #podcast

Supply Chain Impact: The episode sheds light on the significant impact of supply chain issues on B2B e-commerce trends. Ongoing challenges in the supply chain have prompted manufacturers and distributors to reassess their digital strategies. With disruptions affecting the supply chain, businesses are turning to e-commerce platforms to streamline processes, enhance efficiency, and mitigate the repercussions of supply chain disruptions. The demand for real-time data integration and visibility throughout the supply chain is propelling the adoption of more flexible and integrated e-commerce solutions.

Digital Buyer Maturity: Another key trend shaping B2B e-commerce is the increasing digital maturity of buyers. As discussed in the episode, buyers, whether manufacturers or distributors, are continuously advancing in their digital proficiency. They are becoming more tech-savvy and expect seamless digital experiences when engaging with B2B platforms. This trend is compelling businesses to invest in user-friendly interfaces, personalized experiences, and advanced functionalities to meet the evolving needs of digitally savvy buyers.

Platform and Tech Stack Flexibility: The necessity for flexibility in platforms and tech stacks is highlighted as a crucial trend in B2B e-commerce. Businesses are recognizing the importance of having agile and adaptable e-commerce solutions that can seamlessly integrate with existing systems, such as ERPs and third-party applications. The capability to customize and scale e-commerce platforms to align with specific business requirements is becoming a top priority for manufacturers and distributors. This trend underscores the significance of selecting platforms that offer native functionality, flexibility, and seamless integration capabilities to support the evolving needs of B2B businesses.

Before choosing an e-commerce platform, brands should prioritize understanding their customer journey, employee experience, and establishing clear goals. In the podcast episode, Carlos, Tom, and Will emphasized the importance of starting with the actual customer that the brand aims to serve. They highlighted the significance of looking at the service design standpoint, which involves understanding the employee experience alongside the user experience to create a 360-degree omnichannel journey. This holistic approach ensures that the e-commerce platform aligns with the needs and expectations of both customers and employees.

Don’t miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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