The Complete Guide to TikTok Ads and How to Create Them [Video]

TikTok has quickly become a leading platform for brands aiming to connect with a wide and highly engaged audience. With over a billion monthly active users, it offers a unique space to promote your business through short-form, engaging video content. Whether you’re a brand looking to increase visibility or drive conversions, TikTok ads provide a powerful tool to enhance your marketing efforts. In this guide, we’ll walk you through why TikTok ads are beneficial, how to set them up, and tips to create the best TikTok ads possible.

Why Run Ads on TikTok?

Running ads on TikTok allows brands to tap into one of the most active and diverse audiences online. TikTok ads have the potential to engage users in a format that feels native to the platform, increasing the chances of higher engagement rates. By incorporating ads between user-generated content, you can reach your target audience in a more authentic way. For many brands, …