Origo began by developing a strategic brand report designed to declare who The Buckeye Ranch is, define the successes of the current year’s initiatives, and identify future plans. Origo created two conceptual directions, illustrating different ways the existing brand identity of The Buckeye Ranch could be applied to the report via design elements, messaging, and positioning. The Buckeye Ranch team chose the concept of Restoring Hope. Providing Healing., establishing a single source of truth to help guide the strategic vision of the organization. With a unique conceptual direction established, Origo was then able to create an annual impact report that gave The Buckeye Ranch a cohesive, effective way to share the quantitative and qualitative reach and outcomes of each year with investors, internal and external stakeholders, and the broader community.
Next, Origo and The Buckeye Ranch worked closely to create a landing page and suite of outreach assets to promote A Positive Note, the organization’s …