“The Birds” Meets “1984” in Ivan Zacharias’ New Apple Spot – Motion design [Video]

Apple’s latest volley against the online surveillance economy is a gently comic nod to Hitchcock and Orwell courtesy of Smuggler director Ivan Zacharias with avaricious metalic avians via VFX shops Legacy Effects and House of Parliament.

TBWA Media Arts Lab Los Angeles: “After a thorough study of birds’ movements, behavior and physicality, a set of surveillance birds were designed together with renowned visual effects partners House of Parliament and Legacy Effects, the company behind characters such as Baby Yoda and Groot

“Each bird is designed in relation to its environment. For example, birds found near the ocean have a seagull-like demeanor and appearance; covered in rust, while the cameras perched in dim parking garages are reminiscent of bats. 3D printed models of the birds were then used on set to bring out the best possible performance from thecast. 

“After a thorough study of birds’ movements, behavior and physicality, a …