The biggest NHS opportunities for health tech: NIHR insights [Video]

Technology adoption in the NHS can be challenging, but there are significant opportunities. Vee Mapunde, programme director for the Surgical MedTech Co-operative at the National Institute for Health and Care Research (NIHR), tells Highland Marketing’s Matthew D’Arcy about some the biggest opportunities for health tech.

From improving diagnostics, to technologies that can enhance pre-operative and post-operative care, there are many areas of unmet need that could be better served through health tech. Health tech innovators need to provide the right evidence, demonstrate impact on patient outcomes, understand pathways and who in the NHS will pay for their technology, and engage in effective health tech marketing in order to cut through the noise.

Watch the full interview to learn more about making health tech innovation visible, and some of the components that can drive successful uptake.

00:00 Intro.
04:18 The biggest areas of unmet need where tech could respond.
07:28 How can innovators demonstrate they can meet NHS needs?
11:57 How can health tech innovators engage users to ensure success?
16:18 How can health tech companies get products adopter more quickly?
20:12 How important is effective health tech marketing?
23:14 How can health tech innovators cut through the noise?
26:46 What is most exciting about the future of health tech?