The Best Beauty Launches of January 2025 [Video]

If you’re among those of us who employ the motto “shop till you drop” from Nov. 1 until Dec. 24 (at least), it’s fitting that you might be giving your credit card a well-deserved rest.

But 2025 is already promising to be full of must-have beauty launches. Already, some of the biggest brands (we’re looking at you, Dove, e.l.f. SKIN and Lancôme) in the biz have come out with solutions for dry skin, frizzy hair and SPF application on the go. And, a makeup artist to the stars has expanded her bestselling shade across more products — the ultimate boss beauty move.

Check out our top ten launches of January, below.