The best (and worst) web design trends of 2024 [Video]

It’s been an interesting year for web designers, with AI being at the forefront of most designers’ minds. The enthusiasm isn’t dipping, but it’s fair to say it’s been tempered by a greater awareness of AI’s limits, as well as growing ethical considerations. This is one trend that’s not going anywhere anytime soon.

A few other common threads are woven through the year’s hot design topics. There’s a noticeable move away from minimalism with bold typography, maximalism, and nature-inspired designs taking a front row seat. Additionally, there’s a growing drive to harmonise visual appeal with performance: users demand faster loading times without compromise, a challenging balance that designers continue to navigate.

On the decline are elements that hinder usability. “Clunky interfaces, lengthy paragraphs and overused design gimmicks are quickly falling out of favour,” says lead conversion expert Alice Khau from Neon Bright. Captivating your audience with well-chosen, engaging holistic design has never been …