The Beginner’s Guide to LinkedIn Marketing & Networking [Video]

As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies, and b) I have learned to use LinkedIn’s features to grow my network and market my services.

In fact, I landed HubSpot and other reputable companies like Thinkific and Zapier through LinkedIn.

But, LinkedIn is not only good for networking with like-minded business professionals. It’s also great for improving brand awareness, boosting leads and conversions, and increasing revenue.

This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. (Don‘t worry, we’ll review all of these in-depth momentarily.)

Why is marketing on LinkedIn important?

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