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Global Marketing Strategies

The balancing act: Using AI and human interaction for safer gambling [Video]

Noemi Nemeth, director of B2B services and customer success and Francesco Rodano, chief sustainable gambling officer, discuss how a healthy balance of both AI tools and human interaction can prove to be a successful combination for safer gambling strategies. Exploring both Betbuddy and the PTMS product suite, you’ll gain an insight into how Playtech’s focus is building and launching safer gambling products that push the industry towards a more sustainable future.

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