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How Desire Paths can Transform your Digital Marketing
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The art of data storytelling, according to The Data Whisperer [Video]

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Global Marketing Strategies

In an era where artificial intelligence is transforming industries, the critical role of data storytelling is more vital than ever.

Despite the heightened focus on data management, many data leaders still face significant challenges in securing the necessary funding and resources to organize their company’s data effectively. This struggle highlights the ongoing battle to bridge the gap between cutting-edge technology and practical implementation in today’s data-driven world.

According to Scott Taylor (pictured), The Data Whisperer and principal consultant at MetaMeta Consulting LLC, the key to transforming a company’s data management is crafting a narrative.

“The work I do is really around the storytelling aspect of enterprise data management. How do you get the business side engaged? How do you get stakeholder involvement? How do you get the money for a lot of this data work?” he said. “And I focus on the classically unsexy stuff, like data management, data quality, data governance … all those foundational activities that have to be …

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