The Ad Council and Feeding America Launch Augmented Reality Experience to Help Inspire Audiences to End Hunger in the United States [Video]

Feeding America® and the Ad Council, in partnership with Niantic 8th Wall, Sawhorse Productions, and Flowcode, recently launched a new augmented reality (AR) experience designed to raise awareness about hunger in the United States. Starting today, the public can access the immersive web-based augmented reality (WebAR) experience, exploring true stories and statistics about the impact of food on people’s lives, and how they can join the movement to end hunger.

According to the latest data from the U.S. Department of Agriculture (USDA), over 44 million people, including 13 million children, live in food insecure households in the United States. In 2022, 1 in 6 people turned to charitable food systems for assistance.

The new experience is an extension of the Ad Council and Feeding America’s successful “Full Effect” PSA campaign that first launched in June 2023 and highlights what is possible in a world without food insecurity. With this new WebAR experience, …