The ACCC Is Taking Coles & Woolies To Court Over Misleading Prices [Video]

Independent national consumer law big dog, the Australian Competition and Consumer Commission (ACCC) is taking Woolworths and Coles to court over claims that the shopping giants breached consumer law by misleading customers and gouging their prices. And let us be the first to say: Go get ’em!!!!!

Following consumer contact, social media monitoring and an in-depth investigation, the ACCC alleges that Woolworths and Coles misled consumers through consistent claims that they were discounting prices on hundreds of everyday products, despite the regular long-term prices remaining the same.

The watchdog claimed that the sneaky sneaks at Woolies and Coles would subject products to price rises of “at least 15 per cent for brief periods” before putting them in promotions that advertise discounts. For Coles, this was the “Down Down” promotion and for Woolies, it was referred to as “Prices Dropped”.

These supposed discounts would be at lower prices than the price spike, but generally higher than or the same as the regular price of the product.

The …