SOCIAL media usage has shot up in recent years, with more of us than ever glued to Instagram, Tik Tok, X and Facebook.
Research from GWI shows that globally, nearly a third (30 per cent) of 16- to 24-year-olds, 29 per cent of 25- to 34-year-olds and 22 per cent of 35- to 44-year-old spend more than six hours a day on social media.
On top of this, nearly half of 12- to 15-year-olds (48 per cent) use TikTok every single day; this is up from 37 per cent in 2022.
Over half (55 per cent) say they’re using social media to talk to friends, a quarter (24 per cent) are using it to buy things and 51 per cent use it to find funny videos and posts.
But, while social media may have its positives, …