2025: Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, WPP’s Elav Horwitz is here to help you be more ‘ready’ than ‘not’.
I’ve always believed that true innovation comes from partnerships. It’s not about reinventing the wheel but finding the best wheels and exploring new roads together. This philosophy is at the heart of WPP’s new Road to 2025 video series, where we collaborated with tech industry leaders to explore the forces shaping the future of marketing. From the rise of human-guided AI agents to the immersive potential of platforms like Roblox, these six trends highlight the power of collaboration and human ingenuity in a rapidly evolving landscape.
1. AI agents, human-guided, will unlock new creative potential
AI is poised to revolutionize marketing, and a core driver of this transformation is the rise of AI agents. As Google Cloud’s Umesh Vemuri articulates in the video series, 2025 will see an “explosion of agents” capable of …