HONG KONG — Pantene China, in collaboration with Grey Hong Kong, has launched a campaign that seamlessly combines modern hair care technology with the ancient Chinese art of hair embroidery. This campaign showcases Pantene’s 3 Minute Miracle conditioner, renowned for its ability to revive even the most damaged hair, alongside a stunning embroidery piece created by master artist Zhou Yinghua, using hair restored by Pantene.
Hair embroidery, a revered art form recognized as an intangible cultural heritage, requires hair of the highest quality — with elasticity, resilience, softness, smoothness, and shine. Traditionally, achieving such standards took time, but Pantene’s 3 Minute Miracle conditioner has modernized this process, delivering all these qualities with unmatched efficiency. By reviving damaged hair to this level of excellence, Pantene is not only restoring hair but also breathing new life into an ancient craft, blending heritage with innovation.
At the heart of the campaign is a challenge that …