Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025.
This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.
The rise of retail media can largely be attributed to the expansion of retail media networks (RMNs), with most retail and commerce companies having introduced their own RMN offerings in recent years.
When it comes to launching a retail media network, retailers and commerce companies have three main approaches:
- Rent an existing tool.
- Build a custom solution.
- Buy an established company for the technology.
In this video interview, we explore the advantages and disadvantages of each option.