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The 2024 election is on track to the be most expensive ever. Here’s why [Video]

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Global Marketing Strategies

If you’ve noticed more than the usual share of campaign ads this summer, there’s a good reason for that.

They’re part of a blitz of spending by candidates from the White House on down that’s set to make the 2024 election cycle the most expensive ever.

The total cost of the 2024 campaign is set to come in at a record-shattering $10.2 billion to nearly $10.7 billion, according to a new analysis by AdImpact, a political advertising analysis firm.

That’s a 19% increase from the 2019-2020 campaign, when Democrat Joe Biden faced Republican Donald Trump at the top of the ticket. Campaign spending in that pandemic cycle came in at $9.02 billion, the analysis showed.

Ad spending in Massachusetts, one of several states with a competitive U.S. Senate contest is expected to come in at $140 million, the AdImpact analysis showed.

Three Republicans: Attorney John Deaton, of Swampscott; …

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