A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.
While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various features and use cases.
I’ll help you cut through the noise to find the top marketing automation platforms, highlighting what they do and how they can help your team.
In this article, I’ll cover:
What are marketing automation tools?
Marketing automation tools use software to automate repetitive marketing tasks.
Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more.
Automating your marketing …