Gov. Greg Abbott announced the new strategy, which will cost an estimated $100,000, during a press conference in Eagle Pass.
Gov. Greg Abbott on Thursday announced a new campaign of installing billboards in Central America and Mexico with messages about sexual assault and Texas’ border enforcement efforts — an effort to deter migrants from trying to enter the country illegally.
The state began erecting dozens of billboards this week, Abbott said. A sampling of six billboards behind Abbott at a news conference had messages like: “Stop, if you cross the border illegally into Texas, you will be jailed,” and “Your wife and daughter will pay for the trip with their bodies. Coyotes lie. Don’t put your family at risk.”
“They inform potential illegal immigrants about the reality of what will happen to them if they try to enter Texas illegally,” Abbott said. “This is tough medicine.”
The public service campaign — with the messages in several …