Texas A&M Sports Properties and Azuna announced a new partnership on Tuesday.
The multi-faceted partnership with the Texas A&M Athletics Department also includes a branded Azuna softball dugout, along with NIL partnerships with several notable A&M student-athletes.
Azuna, a natural odor eliminator company, has a line of indoor air freshening products including gels, sprays and wipes, called “Scent of Tradition.”
“We are excited to partner with a prestigious university like Texas A&M, which boasts one of the most enthusiastic fan bases in the country and a vast network of Former Students,” Azuna Vice President of Partnerships Amanda Cummings said in a press release. “The Honey Bourbon/Canyon scent pairs the true scent of tradition to the strong Texas Spirit, and we are very excited for this partnership.”
Fans can purchase the “Scent of Tradition” at Azunafresh.com.
The partnership between Texas A&M and Azuna is the first for the company with a college athletics program. Azuna currently has partnerships with the …