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Texas AG sues NCAA over trans inclusion in women’s sports [Video]

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Event Marketing and Sponsorships

Texas Attorney General Ken Paxton filed a lawsuit against the NCAA on Sunday and accused the collegiate organization of deceptive marketing practices for including transgender athletes in women’s sports.

Paxton said in a news release the NCAA violated the Texas Trade Practices Act “which exists to protect consumers from businesses attempting to mislead or trick them into purchasing goods or services that are not as advertised.”

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He accused the NCAA of “engaging in false, deceptive, and misleading practices by marketing sporting events as ‘women’s’ competitions only to then provide consumers with mixed sex competitions where biological males compete against biological females.”

“The NCAA is intentionally and knowingly jeopardizing the safety and wellbeing of women by deceptively changing women’s competitions into co-ed competitions,” Paxton said in a statement. “When people watch a women’s volleyball game, for example, they expect to see women playing against other women—not biological males pretending to be something they are not. …

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