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Testosterone is trending as a cure-all for middle-aged women, prompting warnings [Video]

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Influencer Marketing

Widespread claims that testosterone can restore energy, reduce abdominal fat and protect the heart, brain and bones are leading Australian women in midlife to seek the primary male hormone for conditions it is unproven to treat.

Global hormone influencers and some Australian integrative practitioners are fuelling demand for testosterone, medical bodies say, heavily promoting on social media its off-label use to treat anxiety, reduce cancer and diabetes risk, boost skin collagen and improve memory.

Fitness trainer Jacqui Toohey, 54, believes commercial interests including social media influencers and celebrity clinicians are profiting from promoting testosterone to women as an essential midlife cure-all when women are vulnerable.Credit: Simon Schluter

Some Australian women in their mid-to-late 40s and older have been convinced testosterone is the “missing link” to health and are discussing how to get it in menopause support groups when their regular GPs will …

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