BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.”
The campaign, which is going out through TV, digital and social, aims to show how the festive season can bring people together and how Tesco customers can “feed their Christmas spirit.”
According to the retailer, “this year’s campaign follows the story of Conor and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia, and festive joy.”
Viewers follow Conor as his Christmas spirit explodes into the world around him after his grandfather hands him a pack of Tesco Gingerbread Men. As Conor’s spirit lifts, his environment is transformed into a magical gingerbread landscape, from a gingerbread scooter with a top box bursting with gingerbread, candy …