The Terwillegar Community Recreation Centre will soon be renamed after Edmonton city council approved a sponsorship by a major Canadian frozen smoothie franchise.
The recreation centre will be rebranded as the “Booster Juice Recreation Centre in Terwillegar” – or the “Booster Juice Recreation Centre” for short – for the next ten years as part of a name sale agreement acquired by Booster Juice.
The city says the additional revenue from the sponsorship will support recreation centre operations around the city until 2034, after which parties will renegotiate a renewal of possibly seven to 10 years.
Roger Jevne, a branch manager of community recreation and culture for the City of Edmonton, calls the agreement “a very exciting partnership” for the city.
“This is the first name sale of a recreation centre in the city and has …