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Influencer Marketing

Temu Croissant Lamp Goes Viral on TikTok for Being an Actual Croissant [Video]

Imagine purchasing a lamp, putting it in your room, and then returning after a hot day to learn that it is… covered in ants.

That’s what one TikTok user came home to earlier this month when @froginahatgirl discovered her Temu croissant lamp was attracting the eusocial insects. The content creator immediately started investigating — documenting her experience on social media — only to discover that the lamp was, in fact, a real croissant.

A video of the influencer cracking the lamp open, revealing the very clearly laminated and bready interior, and even breaking off a piece to taste (which you should not do if you have a similar lamp, because it is likely coated with resin), has now racked up more than 13 million views on TikTok to-date. So if you, like @froginahatgirl and many social media accounts, are wondering how and why a company would make a lamp out of …

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