Template + Guide for 2024 [Video]

How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis.

It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats.

This guide will teach you how to analyze — and learn from — competitor performance. We’ll also list the best social media competitive analysis tools and give you a free template to help you get started.

More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps:

A social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

It’s a process of benchmarking your own results against the heavy-hitters in your industry, so you can identify opportunities for growth as well as strategies that aren’t performing …