TelevisaUnivisions Patel Sees Hispanic Graph Navigating Privacy Imperatives Beet.TV [Video]

AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced significant increases in engagement and subscribers on its ViX platform.

The company recently hit 50 million monthly active users on ViX, the world’s largest Spanish-language streaming service, and has seen a 70% increase in engagement year-over-year.

“It’s just been an incredible point of engagement with our consumers,” said Seema Patel, SVP of Data Enterprise at TelevisaUnivision, in this video interview with Beet.TV.

To navigate the complex privacy landscape in the U.S., TelevisaUnivision has built its own privacy-compliant household identity graph using its rich source of first-party data.

“Most third-party data sets don’t accurately represent the Spanish-language viewer,” Patel said. “The reason for that is most third-party data sets can’t accurately identify the Spanish-language consumer because they generally use geo or surname because ethnicity is self-reported and outside of the census.”

TelevisaUnivision says its household graph has …