Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
Tegna-owned stations in various parts of the country have transitioned to new weather branding.
“Weather Impact” began popping up in early July 2024 on the group’s stations.
The stations also use the branding “Weather Impact Alert” for severe weather events and “Weather Impact Days.”
So far, it appears the branding is being used primarily at larger market stations, including WXIA in Atlanta, Georgia, KSDK in St. Louis, Missouri, WUSA in Washington, D.C. and KUSA in Denver, Colorado.
Tegna stations in smaller markets such as WGRZ in Buffalo, New York, and WMAZ in Macon, Georgia, have not made the switch as of this writing, though it’s not clear if these stations could be opting to keep their existing branding.
There’s no obvious record of the …