- Mengiste will lead the strategy and execution of all sales, after-sales, marketing, and growth strategies for Genesis in the United States and Canada
, /PRNewswire/ — Genesis announced effective today the appointment of Tedros Mengiste as chief operating officer of Genesis Motor North America. Mengiste will report to Randy Parker, chief executive officer of Hyundai and Genesis Motor North America.
“Under Ted’s leadership, Genesis continues to reach new heights and achieve record-breaking sales in a very competitive luxury market,” said Parker. “I’m excited to work closely with Ted to further the Genesis brand’s rapid ascent in the North American region. I look forward to Ted’s stewardship of the brand’s introduction of new models, expanded network of dedicated retail facilities, and continued focus on delivering an exceptional customer experience.”
Mengiste joined Genesis Motor America in March 2020as executive director of sales operations and was later promoted to vice president, sales operations in 2022. Under …