TECNO’s #ToneProud Campaign Aspires to End Skin Tone Bias in Imaging Technology to Represent Full Human Diversity [Video]

JAKARTA, Indonesia, Nov. 3, 2024 /PRNewswire/ — In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets?

Today, TECNO, an innovative brand at the forefront of multi-skin tone imaging, gave its response to this question with the launch of its #ToneProud campaign.

A study in 2018 from MIT and Stanford University made a worrying find: The existence of skin-type bias in some commercial-artificial intelligence systems. This bias is particularly concerning in the era of AI-driven imaging technology. Understanding and addressing these skin tone algorithmic biases through scientific data collection and innovative measurement is crucial for fostering a more equitable and inclusive society.

With the firm belief that imaging technologies should be free from bias, with every skin tone deserving fair representation as a vital aspect of human diversity, TECNO is launching the #ToneProud campaign. The campaign aims to raise …