Technology is shaking up how fans engage with sports [Video]

From digital trading cards to stadiums in the metaverse, sport is undergoing a massive technological facelift. Ward De Kruiff at EPAM Continuum explains how these shifts are changing the very nature of fandom.

Social media and streaming services have revolutionized sports fandom, enabling real-time interaction with teams and players and fostering a sense of community that was once unattainable. Engagement has soared, with sports organizations using technology, from augmented reality (AR) to blockchain, to connect with fans beyond traditional experiences.

Personally important

To engage fans and create a competitive edge, personalization is essential in today’s digital landscape. Fans expect experiences tailored to their preferences rather than generic interactions. To engage effectively, organizations must understand fan needs, goals, motivations, and behaviors.

Data is crucial for this. By collecting and analyzing fan data from social media, direct-to-consumer (D2C) platforms, and apps, organizations can gain insights into the types of content and experiences fans prefer, …

Tags Content Strategy, Social Media Engagement, Social Media Management