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The Implications of AI in Digital Marketing
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Tech Giants Turn to Nuclear Energy to Power AI Technology [Video]

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Global Marketing Strategies

With a growing demand for data centers to power AI technology, tech giants such as Microsoft, Google, and Amazon have struck deals with nuclear power plant operators and developers. Through this, the companies are also looking to fulfill their carbon-negative commitment. 

Recently, Google revealed that it had signed “the world’s first corporate agreement to purchase nuclear energy” from SMRs developed by California-based Kairos Power.

Google CEO Sundar Pichai announced on X, “It’s the latest step in our history of accelerating clean energy sources and will help support AI investments.”

Besides, Microsoft has also agreed to pay an energy company to revive Constellation Energy’s shuttered Three Mile Island nuclear power plant in Pennsylvania. “This agreement is a major milestone in Microsoft’s efforts to help decarbonise the grid in support of our commitment to become carbon negative,” Bobby Hollis, vice president of energy at Microsoft, said in a statement.

Even Amazon has …

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