Teaser, Jingle, Alongside Real Community Figures for Brand Impact [Video]

All brands are working on capturing the attention of viewers with their advertisements. Using celebrities and catchy scenes can be an influential tactic, however, the true power of an ad lies in its ability to tap into the target audience’s hearts and trigger specific emotions. The new ad for O West, the integrated town by Orascom Development in west Cairo, was able to capture viewer’s attention effectively, by using the right mix of visuals, words, and motion along with the right choice of celebrities and influencers. The advertisement has a dynamic energy, characterized by its vibrant and playful spirit, leaving the audience smiling throughout.

Everyone Is At O West But Where Are You?!

This ad is a perfect example of leveraging emotional marketing where it uses the right mix of emotions created by powerful psychological messages to trigger viewers’ emotions. Let’s dive in deeper to analyze this ad which had more than 5 million views on YouTube in less …