TCBY CONTINUES INTERNATIONAL EXPANSION THROUGH STRATEGIC PARTNERSHIP WITH STERLING RESTAURANTS IN QATAR | PR Newswire [Video]

Iconic Frozen Yogurt Brand Enters New Chapter of Growth with Multi-Unit Franchise Development in the Middle East

, /PRNewswire/ — TCBY, one of the nation’s original and most iconic frozen yogurt brands, announced today a new multi-unit franchise development agreement with Sterling Restaurants, marking a significant step forward in the beloved brand’s international expansion and a new chapter for TCBY in Qatar.

Sterling Restaurants, a subsidiary of the renowned Al Muftah Group, brings over four decades of experience managing TCBY locations in Qatar and deep ties to the region’s business landscape. Al Muftah Group, recognized by Forbes as one of the top 100 Arab Family Businesses in the Middle East, has been a cornerstone of Qatar’s economy for over 60 years. The group recently welcomed a new generation of leadership, signaling a renewed focus on strategic growth and innovation.

This expansion agreement builds upon the decades of success between TCBY and the …