TBWA Italia and Wired serve up political news in reviews adobo Magazine [Video]

ROME, ITALY — Wired Italia and TBWAItalia have hacked the reviews of hundreds of products and online activities (on Amazon, Tripadvisor, Google, and others) to try to inform and give greater awareness to Italian voters, called to vote this weekend to elect candidates for the European Parliament.

Thousands of election-themed articles have been written in recent weeks, but very few have been read. According to the “57th Censis Report” on the country’s social situation from 2023, in fact, in recent years Italians have become more distant than ever from political news.

At the same time, according to research, 99.75% of consumers read dozens of reviews every day before purchasing a product or choosing an activity to carry out or a location to visit.

So, at a time when disaffection with news can determine the future of Europe, Wired Italia and TBWAItalia have decided to bring information where people read most: among reviews.

With …