Target Rolls Back DEI Initiatives [Video]

In a significant shift, Target announced on Friday its decision to scale back its diversity, equity, and inclusion (DEI) programs. The move includes ending three-year DEI goals, ceasing participation in external diversity-focused surveys, and reevaluating partnerships with diversity-oriented organizations.

“We are evolving our strategy based on years of data, insights, and listening,” said Kiera Fernandez, Target’s chief community impact and equity officer, in a memo to employees. Fernandez emphasized the retailer’s need to adapt to the “evolving external landscape” to drive growth and customer connection.

Target Changes Reflect Broader Corporate Trends

Target’s rollback mirrors a growing trend among major corporations, such as Meta, Walmart, and McDonald’s, which have adjusted or discontinued DEI efforts amid increasing political and public scrutiny. This shift is partly influenced by conservative activism, legal challenges, and a polarized political climate.

Despite these changes, Target reiterated its commitment to fostering inclusion. “We recruit and retain team members who represent the communities we serve …