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Target rolls back DEI initiatives following Trump diversity orders NBC Chicago [Video]

Target became the latest U.S. company to reveal it would scale back diversity, equity and inclusion initiatives on Friday in the wake of scrutiny toward such policies from conservative groups and the Trump administration.

The Minneapolis-based retailer said the changes to its “Belonging at the Bullseye” strategy would include ending a program it established to help Black employees build meaningful careers, improve the experience of Black shoppers and to promote Black-owned businesses following the police killing of George Floyd in 2020.

Target, which operates nearly 2,000 stores nationwide and employs more than 400,000 people, explained it already had planned to end the racial program this year. The company said it also would conclude the diversity, equity and inclusion, or DEI, goals it previously set in three-year cycles.

The goals included hiring and promoting more women and members of racial minority groups, and recruiting more diverse suppliers, including businesses owned by people of color, women, LGBTQ+ people, …

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