Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples] [Video]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.

I’m sure you can relate, too! This happens because we are those companies’ target audience.

Every product and service has a target audience, no matter how niche. And the only way a company can sell its product is if it caters its marketing strategy to its target audience.

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.

If you‘re unsure how to find your target audience, here’s what you need to know.

Table of Contents

• What is a target audience?
• Target Market vs. Target Audience
• Types of Target Audience
• How to Find Your Target Audience
• Target Audience Examples

They are also used to define the buyer persona of a business, as …