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TalkTV moving to online only [Video]

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Global Marketing Strategies

TalkTV will be moving to online only in the spring – giving up on broadcast linear TV.

In an email obtained by Guido, Scott Taunton, President of Broadcasting at News UK told staff: “The channel will stream on platforms including YouTube, Amazon Fire, Samsung, LG and others.”

He added: “While linear TV has been a good marketing and awareness window for Talk, we now need to focus our investment on where the eyeballs are and where the revenues are in growth. In order to be successful, we need to prioritise being where the audiences are, rather than asking them to come to find us down the channel guide. It makes economic sense too. Linear channel slots cost us millions a year and the advertising revenues are never going to materially exceed the cost of being in these distribution slots, while data-led digital advertising and CTV is in growth.”

“A large proportion of our live viewing …

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