Collaboration Launches with Series of Live Shopping Shows Featuring Martha Stewart, Jennifer Hudson, Eva Mendes, and Kimberly Schlapman
, /PRNewswire/ — Video commerce and retail media enablement platform TalkShopLive announced today a new collaboration with Amazon Live, aimed at enhancing the live shopping experience for both companies’ audiences.
This collaboration will provide TalkShopLive access to Amazon’s extensive customer base, while introducing new shows and talent to customers across Amazon and TalkShopLive.
Launching on Black Friday (Nov. 29), the initiative will feature top talent including Martha Stewart, Jennifer Hudson, Eva Mendes, and Kimberly Schlapman of Little Big Town, each hosting live shows showcasing a curation of Amazon’ Black Friday deals from books to music to housewares. Customers will be able to watch and shop content collaborations on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST Channel, the talent’s Facebook pages and Instagram feeds, and any web or media property embedding the …