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Take-Two CEO Strauss Zelnick believes putting major “frontline” titles on a subscription service like Game Pass will no doubt help drive memberships, though he suggested this may only work for so long. In a new interview, Zelnick said Microsoft’s decision to put Black Ops 6 on Game Pass on day one “won’t affect” any decisions that Take-Two makes about its own games.
And why is that? “Because our decisions are rational,” he told GI.biz.
Zelnick added: “I think that offering a frontline title with a premium price in a subscription service, day-and-date, will push consumers to that subscription service for at least a period of time.”
Zelnick has been saying a version of this for years. In 2021, the executive said Take-Two doesn’t put its major new games on subscription services at launchbecause “the economics …