Take these steps to stay ahead of the curve on conversational search [Video]

The rise of conversational search provides rich opportunities for brands, says Jason Hartley at PMG. Here’s how to make sure the bots talk about you.

Search is one of the most transformative innovations of the digital age, simplifying access to the internet and enabling brands to deliver highly relevant content to potential consumers. However, it falters when users only have a vague idea of what they want, need multiple things, or struggle to articulate what they’re after. This, in turn, creates challenges for marketers trying to leverage strong intent signals during the critical consideration phase.