Gamers in Somerset are being invited to explore an immersive online experience from the RSPCA which considers what life might be like for animals in 2050.
From robot pets and nature retreats only accessible by the rich, to lab-grown meat and artificial intelligence allowing humans to communicate with animals, ‘Animal Futures’ brings to life five possible futures for animal welfare in Somerset; and explores the consequences – for animals, people and the wider planet.
The experience, produced by leading creative digital agency Unseen Studio, launches the charity’s new Animal Futures Project and is based on groundbreaking research commissioned by the RSPCA.
Players are invited to explore the five scenarios and consider their role in changing the world for animals today, to create a better future for them and us.
The RSPCA warns that “chilling” futures could lie ahead for animals, and ourselves, unless we act now – but that people in Somerset have the potential to make a difference.
RSPCA CEO Chris …