Tactics and Trends for Marketing Breakthroughs [Video]

The landscape of brand marketing is undergoing a seismic shift. Gone are the days when brands could dictate the narrative from the top down, relying solely on flashy campaigns or bold ideas to capture consumer attention. Instead, today’s brands need to craft authentic connections with their audiences and foster long-term loyalty, not just short-term recognition.

From the rise of personalization to the growing dominance of social commerce and predictive AI, marketers must adapt to an evolving environment where personalization and data-driven strategies are key.

To understand the major trends shaping the future of brand marketing in 2025, Tommy John’s Consulting Chief Marketing Officer Jann Parish, Thrive Causemetics’ VP of Performance Marketing Claire Perez, and Wpromote’s VP of Strategic Innovation Christine Schrader got together to share their predictions.

We’re diving into the strategies that will define the next era of marketing so you’re ready for whatever comes your way this year.