New York (CNN) — Taco Bell is veering away – slightly – from its Mexican-inspired cuisine, going all-American for its newest offering.
Beginning Thursday, the chain is adding chicken nuggets to its menu for a limited time. However, Taco Bell is putting its own spin on the fast food staple, marinating the all-white meat in a zesty jalapeño buttermilk flavor then coating it in tortilla chips and breadcrumbs, resulting in a flavorful alternative.
By its own admission, Taco Bell said in a press release that it’s entering a category “where chicken nugget loyalty runs deep,” notably dominated by McDonald’s, Wendy’s and Chick-Fil-A. But it’s part of Taco Bell’s plan to expand its poultry portfolio as younger eaters largely prefer it over red meat.
Taco Bell’s former CEO Mark King said at last year’s Yum Brand’s investor day that a “large percentage of our business is beef, and the Gen Z …