Tabasco Debuts Its New Salsa Picante Hot Sauce, Made Specifically for Tex-Mex Food [Video]

How many 150-year-old American brands can you name? Probably not too many. Coca-Cola? Necco? Pepsi? But there’s one brand that has them all beat, and that’s McIlhenny, makers of Tabasco. That little green-labeled bottle with the bright red hot sauce is an American institution, but the company has expanded beyond its flagship product into more international styles in recent years and has just announced another addition to its portfolio: Tabasco Salsa Picante, a Mexican-style hot sauce meant to be paired with Tex-Mex food. 

“Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now,” Lee Susen, chief sales and marketing officer at McIlhenny Company, said in a statement. Representatives from the company point to data indicatingthat Latin and Tex-Mex food are dominating dining trends in 2024, with millennials and Gen Z now outright preferring those cuisines over Italian food for the …